WATCH & STYLE
RESULTS
- 36%
INCREASE IN EMAIL SUBSCRIBERS
- 303%
GROWTH IN SALES FROM EMAIL FLOWS
- 30%
BOOST IN REVENUE FROM EMAIL CAMPAIGNS
Watch & Style is a luxury watch mod parts brand in the Philippines that specializes in Seiko.
Problem
Previous Email Marketing sales are decreasing and the performance is going downhill which made them decide to switch for remarkable and better results.
Pain Points:
- Email performance is decreasing with the former ones they worked with.
- Sales are not increasing and not improving.
- So many texts in the Sign-up Form and the copy isn’t compelling.
- Sending very few emails (1-2 only) for Campaigns.
- Critical Email Flows are missing and the current ones are not optimized.
Solution
Revamp whole Email Marketing and optimize everything to increase sales and improve email metrics.
Strategy Plan:
- Revise the Sign-up Form copy and design to compel more site visitors to opt-in.
- Create new Email Flows based on our current framework.
- Launch Email Campaigns that are highly engaging and not salesy to achieve high sales conversion.
Detailed Action Steps Implemented:
- Fixed Add to Cart integration as it’s not set up to recover the huge sales percentage of Abandoned Cart.
- Check email deliverability to ensure that the technical back-end is working properly.
- Include specific personalization and put relevant links based on email design in all Email Flows as those are not present currently.
- Send ample number of email sequences for Email Campaigns and ensure it’s not solely focused on sales.
Results
- 36% increase in email subscribers
- 303% growth in sales from Email Flows
- 30% boost in revenue from Email Campaigns
Conclusion
Anyone can do Email Marketing but not everyone can deliver remarkable and massive results to clients. Most businesses opt to cheaper alternatives ending up disappointed and frustrated with the outcome, losing time and money that could’ve been used and spent for other areas of their business. Keep in mind that great results don’t come cheap, but they’re worth every penny. So, it pays a lot to choose wisely and invest intentionally in excellent services.
TAKE THAT FIRST STEP AND WORK WITH A RELIABLE AGENCY.
EXCD’s here to help you.
Fast-Growing Brands Choose EXCD
