ARES ACTIVEWEAR
RESULTS
- 20%
INCREASE IN SALES FROM KLAVIYO EMAIL MARKETING
- 3,000%
INCREASE IN EMAIL SUBSCRIBERS
- 20%
revenue generated from Klaviyo
Email Marketing
- 77%
OPEN RATE
Ares Activewear is a fitness apparel brand in Australia that also offers workout accessories.
Problem
Email Marketing done for the brand was not executed correctly which led to lost sales opportunities resulting in not getting enough sales to cover the investments made.
Pain Points:
- Hired some people previously but didn’t deliver results.
- Frustrated and can’t afford to invest again without getting good returns.
- Emails created were not set up properly.
- Pop-up Sign-up Form is not working.
- Few Email Flows running were incorrectly built.
Solution
Optimize the technical setup of current Email Marketing including Flows to generate revenue.
Strategy Plan:
- Correct crucial Email Flows setup to ensure results.
- Create strong email sequences using our framework.
- Rebuild Email Flows by correcting triggers, time delays in Klaviyo and integrations in the website.
Detailed Action Steps Implemented:
- Created a new Sign-up Form and optimized the copy and design to ensure that it’s compelling and visually attractive.
- Integrated the Sign-up Form with Shopify to ensure that Email List is properly captured
- in Klaviyo.
- Rebuilt Email Flows completely to correct time delays and specific technical setup
- for Email Sequences to function well and generate sales.
- Added other Core Email Flows as some of it are missing.
Results
- 19.4% High Sign-up Form Submit Rate
- 3,000% increase in email subscribers
- 19% increase in sales from Email Marketing
- 32% revenue generated from Email Marketing
Conclusion
Choosing cheaper services in an attempt to save money in Email Marketing can often end up costing businesses more in the long run. Incorrect setup, poor copywriting, dull designs—these issues can leave you feeling frustrated and unsure of how to move forward. Not only do these services lead to lack of results, they also waste valuable time that could have been spent on more effective strategies.
It’s important for businesses to understand that their cost-saving efforts can turn into an expensive mistake. Investing in the right team of experts and real Email Marketing specialists from the beginning can ultimately save them time, earn more money, turn their business and start seeing remarkable results they’ve been longing to achieve.
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