WHITE DAHLIAS
RESULTS
- 3x
HIT 3x SALES GOAL
- 1,804%
SALES GENERATED FROM ADS
- 3,759%
GROWTH IN WEBSITE TRAFFIC
- 2,300%
BOOST IN ORDERS
WHITE DAHLIAS is an exceptional (Canada-based) brand that offers nursing apparel for lovely mothers.
Problem
The owner is faced with inconsistent and unstable sales for her brand that’s been struggling with high and growing revenue for years already.
Pain Points:
- She’s doing the FB Ads campaigns on her own.
- Previous campaigns are boosted posts and not actual ads.
- Ads run were not targeted to the brand’s ideal customer persona.
- Ad campaigns were not generating huge sales.
- FB Account Quality is poor, based on our comprehensive audit.
Solution
Fix the whole ad campaign by running an optimized one
Strategy Plan:
- Optimize ad campaigns by fixing other problems found in the audit.
- Run a website traffic objective to drive quality leads in the online store.
- Focus on audience targeting with detailed and defined filtering.
Detailed Action Steps Implemented:
- Run actual ads instead of a boosted post.
- Set multiple ad sets for variations and split testing.
- Used ad graphics that highlight the products.
- Turned on Automatic Advanced Matching on FB Account to improve account quality standing.
Results
- Tripled brand’s 1-month sales goal of Php 15,000 to Php 43,190.
- We got a whopping 1,804% increase because of the ads we run White Dahlias
- We achieved a huge growth of 3,759% in getting White Dahlias more people visiting their Shopify site.
- We hit a crazy 2,300% leap for the orders they’re getting.
Conclusion
It’s clear that the current Facebook Ads campaigns being run by business owners on their own are not generating the desired results. The reliance on boosted posts instead of actual ads and the lack of targeting to the brand’s ideal customer persona are major factors in this underperformance. Additionally, the poor quality of the Facebook account, as revealed by our comprehensive audit, is also a contributing factor.
It is crucial that the brand takes steps to address these issues and invest in a more professional and targeted approach to their Facebook Ads campaigns in order to drive sales and achieve their business goals. Brands should consider working with a professional agency and a team of experts to create and manage targeted and effective Facebook Ads campaigns that will help them reach their ideal customer and drive sales.
Fast-Growing Brands Choose EXCD
